Highlights of 2011

The 16th Life Insurance Consciousness Week

Presidential Proclamation No. 1059, issued on August 20, 1997 by then President Fidel V. Ramos, declared the first week of October of every year as Life Insurance Consciousness Week ( LICW ). It is during this week that activities and initiatives by the life insurance industry, geared towards promoting public awareness about life insurance and its benefits, culminate.

For 2011 the industry celebrated the 16th LICW from October 2–9 and had the following activities:

Kick-off Ceremony

The kick-off ceremony was held at the Eastwood Mall Atrium on October 2. It was the first time to be held in the said mall. The program was preceded by a Thanksgiving Mass that was officiated by Fr. Orly Sapuay.

The program was opened with a message from PLIA President Mayo Jose B. Ongsingco. He highlighted that (a) the LICW is that time of the year when the life insurance industry puts much of its efforts and resources toward creating the most public attention on the benefits of life insurance, as well as on the industry that provides them; (b) the biggest challenge remains to be the improvement of the public’s knowledge about life insurance, as it will be difficult to produce a significant increase in the insurance penetration rate until the general public attains an appreciation of life insurance and the financial services it can provide; and (c) despite the enormity of the challenge, PLIA steadfastly exerts every effort within its resources toward making life insurance available to as many Filipino individuals and families as possible. He ended by declaring the LICW being officially opened.

Insurance Commissioner Emmanuel F. Dooc then followed with his keynote address.

The traditional roll call of PLIA member companies was made more interesting and meaningful by an accompanying company cheering competition and unity ceremony.

The cheering competition required a reference to life insurance or the LICW slogan “Live Life. Love Life. Insure Your Life”. Eleven companies joined the competition. Winners for the top prizes were Cocolife (1st), PNB Life (2nd ) and Manulife (3rd).

The unity ceremony involved forming a pie that when completed came out as the LICW logo (symbol of Live Life. Love Life. Insure Your Life). Each slice of the pie has a part of the LICW logo design and the company’s logo at the top of the slice. The completion pf the “Unity Pie” provided the symbolic opening of the LICW after the official declaration by PLIA President Ongsingco.

PLIA’s donation to the Don Bosco Tuloy Foundation Inc. of the Php 81,218.70 proceeds from last year’s Dance for a Cause was turned over to Ms. Ma. Corazon R. Gamallo, Volunteer, Marketing and Project Development Department.

As part of the celebrations leading to the Life Insurance Consciousness Week (LICW), PLIA sponsored the holding of a “GK Got Talent” competition. This competition showcased the talents of GK youth performers in music, dance or drama following the theme “Ano ang nagpapaligaya sa inyong buhay?” At the same time, PLIA was able to help out other GK communities — on top of its own GK Philippine Life Insurance Village in Rodriguez (formerly Montalban), Rizal — through the prizes it gave out from the proceeds of last year’s PLIA Golf Tournament, which are earmarked for use in the Community Youth Development projects of the competing teams.

No. of competing communities
6 (from Rizal, Pasig, Pateros and Marikina areas)

Team size
Minimum 5, maximum 10

1st Place – P50,000
2nd Place – 40,000
3rd Place – 30,000
Consolation – 20000 each for the three other teams

An elimination round on September 24, 2011 determined the top three who competed for the finals during the LICW closing ceremonies on October 9 after the Walk-for-a-Cause. The consolation prize winners, on the other hand, performed during the October 2 kick-off ceremony at the Eastwood Mall Atrium.

Those who performed during the kick-off were the “The World Changers” of GK Arkong Bato-Pasig, “The Dreamers” of GK Malanim-Antipolo and the “GK Viva San Isidro” of GK San Isidro, Rodriguez. A top-up prize of Php 5,000 was made available for these three teams to vie for during their exhibition performance, which was won by the “GK Viva San Isidro” team.

A finale entertainment number was rendered by Ms. Marissa Sanchez, a noted singer-comedienne. She brought the house down when she picked one company CEO up the stage to perform a dance sequence along with her, which was highlighted by double entendres from Ms. Sanchez that elicited lots of laughter from the crowd.

PLIA Vice President Gregorio D. Mercado gave the closing remarks, thanked the delegations for their participation and reminded everyone of the rest of the week’s activities in celebration of the 16th LICW.


PLIA-IC Fellowship Breakfast

One of the new activities done by PLIA in this year’s LICW celebrations was to sponsor a PLIA-IC Fellowship Breakfast as a means for the two organizations to informally get together, jointly partake of a simple breakfast offering in celebration of the LICW opening, and renew mutual commitments to fostering the interest and growth of the industry. This event was meant to accord the IC employees and leaders the recognition they deserve for having been in the service of the life insurance industry over the years.

The CEOs/Principal Representatives of the PLIA member companies joined the IC flag-raising ceremony on October 3. Part of the program was the undertaking by the IC employees and the officers of the PLIA member companies of the Integrity Pledge, which sets the parameters for good governance and transparency in transacting business with the IC.

Breakfast was served after the flag-raising ceremony.


IC-PLIA Blood Letting

PLIA, in cooperation with the Insurance Commission and the Philippine National Red Cross (PNRC), dedicated October 5 as Blood Letting day. Employees from the 33 PLIA member companies trooped in batches to the IC Building in United Nations Avenue, Manila during the day to donate blood, together with the IC employees.

Donors were given free PLIA twistable fans and participated in the raffle of corporate giveaways contributed by member companies.

A karaoke machine was also available in the venue for donors to sing away with while waiting for their turn for blood extraction.

PLIA was recognized by the Red Cross in July 2011 with a Scroll of Honor certificate for having been a regular group donor over the years that it has been doing this blood letting activity.


“Dance for a Cause”

PLIA prides itself for holding fund-generating events during the LICW that have acquired tradition status and have formed part of its regular CSR programs. One of these is the annual “Dance for a Cause” with the Don Bosco Tuloy Foundation, Inc. as regular beneficiary.

This year’s “Dance” was held on October 6 at the Insular Life-Makati Multi-Purpose Hall. A special part of the event program was an exhibition dancing with lecture on the basic steps of cha-cha and rumba performed by Ms. Edna Ledesma, International Champion, 2003 Blackpool England Dancesport.

Everyone had fun dancing the night away, with a good feeling of knowing that the proceeds of the “Dance” will be able to provide support to the street children-wards of the Tuloy Foundation, Inc.


Golf Tournament

PLIA held its 16th LICW Golf Tournament on October 7 at the Tagaytay Midlands. Proceeds from this annual tournament have been allocated for the community development projects of PLIA’s own Gawad Kalinga Village at Sitio Maislap, San Isidro, Rodriguez, Rizal.

A program was later held at the Tagaytay Highlands Country Club to award the winners and conduct the raffle of attractive prizes. The major prize was a 32” LED TV.


“Walk for a Cause”

PLIA traditionally closes its celebration of the annual Life Insurance Consciousness Week through the holding of a “Walk for a Cause”, in cooperation with Mayor Alfredo Lim and the City of Manila. This year’s event was held on October 9 with the march starting from the Liwasang Ullalim beside the Folk Arts Theater to the Rajah Sulayman Park across the Malate Church.

Mayor Alfredo Lim joined the entire “Walk”, rendered a message to the life insurance community and joined the PLIA officers in turning over PLIA’s donation to the PGH Cancer Ward for Children later in the program.

The other highlight of the program was the “GK Got Talent” competition finals. The top three GK teams vied for the top prizes of Php 50,000, Php 40,000 and Php 30,000. The winning teams following the order of the prizes were: “GK Payong Dance Movers” of GK Payong, Antipolo; “Batang Bayani Group” of GK Camacho, Marikina; and “GKSI Tanay Hane!” of GK San Ildefonso, Tanay.

Another LICW came to pass, but the challenge continues: to make as many Filipinos and their families aware of the services and benefits that life insurance can provide them.