Latest Developments in the Life Insurance Industry

The Philippine Life Insurance Association (PLIA), the umbrella organization of life insurance companies, celebrates its 15th Life Insurance Consciousness Week (LICW) from October 10 to 17, 2010. The LICW is celebrated to generate awareness among the citizenry of what life insurance is and its benefits to individuals, families and the nation’s economy.

Kick-off ceremonies are to be held today at SM Megamall in Mandaluyong, with a Thanksgiving Mass to be offered at 9:00 AM at the Chapel of the Eucharistic Lord at the 5th Floor Atrium. The whole-day activity at the Megamall Activity Center rolls in at 10:30 AM with officers, employees and the sales force of all companies in attendance as well as the officers and employees of the Insurance Commission, the government body regulating the operations of the life insurance companies. Guest Speaker is Antonio Meloto, Gawad Kalinga Founder. Speak-ups on health and wellness, what life insurance is and the benefits it provides and the career of life insurance-selling will also be done. Entertainment celebrities have been invited to grace the occasion. A competition among life insurance companies will showcase their dancing talents as they interpret the industry slogan: Live Life, Love Life, Insure your Life.

Various activities are planned out for the entire week, as follows:

  • Monday, October 11
    Opening of an Exhibit at the Insurance Commission at UN Avenue, Manila together with the industry affiliate associations, to focus on services given to the public.
  • Tuesday, October 12
    Seminar on Life Insurance at Arellano University in Legarda, Manila
  • Wednesday, October 13
    Education Summit to discuss issues on education for administrative and sales manpower at the Insurance Institute of Asia and the Pacific
  • Thursday, October 14
    Invitational golf tournament at Tagaytay Midlands for the benefits of the PLIA-Gawad Kalinga Village
  • Friday, October 15
    Blood-letting drive for the Philippine National Red Cross

    Dance-for-a-Cause for the benefit of Fr. Rocky’s Don Bosco Tuloy Foundation

  • Saturday, October 16
    Family Day at Tagaytay Highlands
  • Sunday, October 17
    Walk-for-a-Cause, from the Folk Arts Theater area to Manila’s Rajah Sulayman Park for the benefit of the PGH Cancer Ward for Children.

Pre-LICW activities were also held earlier:

  • August
    a forum on Corporate Governance
  • September
    a heritage tour to Laguna

The LICW is held every year by virtue of Presidential Proclamation No. 1059 issued by then President Fidel V. Ramos in 1996.