Message of the President

Welcome to the Philippine Life Insurance Association, Inc. (PLIA) website.
PLIA is the umbrella organization of all life insurance companies operating in the Philippines. It has been in existence for 67 years now.

The life insurance industry is engaged in providing financial security as well as savings and investment instruments for Filipino individuals and their families. It is an active contributor to the country’s social and national development through its significant investments in government and corporate bonds and securities; the insurance and corporate taxes that it adds to the national coffers; and the Corporate Social Responsibility programs that it undertakes.
Our industry has been endeavoring to increase the awareness of the public on the services and benefits of life insurance, as we believe that a well-informed insuring public is key to improving the insurance penetration rate in the country.

We hope that the PLIA website will be able to provide you some basic information about the Philippine life insurance industry and the financial preparedness that its products and services can provide.