Two major initiatives to improve life insurance awareness were undertaken in 2012, as follows:

1. To provide the public with general information about life insurance, PLIA ran a seven-part monthly column series titled “LIFE TALKS” at the Philippine Star. It started on July 2, 2012 and completed on February 4, 2013.

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2. PLIA organized and held on October 14, 2012 at the Bonifacio Global City a family fun run dubbed as “InsuRUNce 2012”. It was primarily a run by members of the insurance industry with a public component of 500 runners having been allowed to participate in order to create an initial mark of this event in the running community.

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