Thank you for visiting the Philippine Life Insurance Association, Inc. (PLIA) website!

These are exciting times for us in the insurance business. With the increasing financial literacy of Filipinos and with digitalization paving the way for more opportunities, there are many exciting possibilities we can pursue as we strive to help Filipinos secure their future. This is a mission that PLIA is dedicated to, beingthe umbrella organization of all life insurance companies operating in the Philippines.

How do we strive to carry out this mission? Efforts are concentrated on expanding the public’s knowledge about the different financial instruments they can use and empowering them by guiding them in their financial journey.

PLIA likewise champions consumer rights through various programs. As part of this advocacy, we ensure that the industry maintains the highest ethical standards in the conduct of its business.

As the insurance industry reaches out to more Filipinos, it also contributes actively to the country’s social and national development. This is through significant investments in government bonds and securities; the insurance and corporate taxes that it adds to the national funds; and its various corporate social responsibility programs.

You will learn more about these as you go through our website. We hope that this visit will also inspire you to support our advocacies. PLIA would be more than happy to welcome you as a fellow advocate of a better, brighter, and more financially secure future for every Filipino.

Mr. Benedicto C. Sison