The Philippine Life Insurance Association, Inc. (PLIA) is the non-stock, non-profit umbrella organization of all life insurance companies operating in the country. It was founded in 1950.

The evolution of the association of life insurance companies in the Philippines started out with the Philippine Association of Life Assurance Companies (PALAC), followed by the Life Insurance Companies Association of the Philippines, then as the Life Insurance Association of the Philippines (LIAP) and eventually as PLIA.

PLIA currently has 32 member companies.