Life Insurance Awareness Campaign Logo


This is the rallying call of the life insurance industry for its mission to improve public awareness on the concept and benefits of life insurance.

The logo depicts a human figure with hands up high in praise of a life that is good and meaningful. Its colors of yellow and green represent as follows: yellow for happiness, joy, light and encouragement; green for growth, financial prosperity and success.

The human figure is bounded on both sides by shields that represent care (in red) and protection (in blue) … the equivalence of the life-nurturing and financial protection services that life insurance products provide.